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Five essential elements a business website should have.

Whether you are a startup or an established business, your website should have these five elements:

1. A Clear Purpose

You may know what your website is for and who it will serve, but does someone else who is not familiar with your business will? Two things should immediately be obvious: what you do and what you want the visitor to do.

2. Mobile Friendly

As we continue to use our smartphones, mobile web usage will continue to grow.

4 out of 5 consumers use smartphones to shop, and over half of all worldwide traffic is generated through mobile. Creating a functional and user-friendly web experience that works across all devices (laptop, desktop, phones, and tablets) will provide exponential value to any company.

3. Professional Branding

Never underestimate the importance of branding from your brand colors, domain name, and email address; make sure everything that represents your business/brand is cohesive. For example: a professional logo, the colors, fonts, and imagery on your site should be cohesive and a reflection of your brand.

4. Simple Navigation

It’s essential to make it as simple as possible for visitors to find what they need on your website. Your navigation should be easy and intuitive in both the design and the way the pages are organized.

5. Relevant Content

Your content brings traffic to your website, whether that is through search engines or social media sites. Keep your content relevant to your customer and informative.

T.A.S.C. Bonus tip:

I highly recommend Google Analytics and Search Engine Optimization (SEO) to learn about your users and better tailor your marketing efforts to them, build search engine ranking, enhance organic web traffic, and increase customers.

Google Analytics tracks and reports website traffic. This gives you an unlikely amount of information about your users/subscribers. It's free and simple to set up.

SEO is a digital marketing practice that grows the organic search traffic to your website. By optimizing your website, you are giving search engines and your target customers clear messaging on who you are and what you do.

How many of these does your business website have?

If your site is missing one or more of the elements on this list, we can help. Email us at info@thinkactspeakconfidently or use the chat (the button is at the right bottom corner).

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